Brand Guidelines

We are very proud of our brand and logo that represents us. Please help us protect our brand and by following these guidelines.

Icon

You can also use our logo without the wordmark. While the icon can be used without the wordmark, the wordmark should never exist without the icon.

The original logo should only be used with black, white, and non-duotone photography. For any other background, we suggest you to use the monochrome logo.

Exclusion zone

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

exclusion
exclusion
exclusion

Minimum size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

Over 70px in digitalOver 20mm in print

The Lepius logo should never be smaller than 70px in digital or 20mm in print.

Over 21px in digitalOver 6mm in print

The Lepius icon should never be smaller than 21px in digital or 6mm in print.

Logo misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

No

Do not use the stacked version of the logo.

No

Do not rotate the logo.

No

Do not change the logo color or tone.

No

Do not apply a gradient to the icon or wordmark.

No

Do not distort or warp the logo in any way.

No

Do not use the wordmark without the icon.

No

Do not outline or create a keyline around the logo.

No

Do not change the typeface.

Our colors

Lepius has several core colors. While embracing a much more colorful language in our brand communications, Lepius Blue is our primary color, used only in situations where the brand palette is not being used.

Primary / Blue

Primary, Text, Link text, Button

#276EF1

Primary / Black

Primary, Text, Link text, Button

#000000

Secondary / Green

#05944F

Secondary / Yellow

#FFC043

Secondary / Orange

#FF6937

Secondary / White

#FFFFFF

Rules with colors

Lepius colors should only ever sit on white, black, or a non-duotone images.

rules
Yes

Lepius color on black or white.

rules
Yes

Lepius color on an image.

rules
No

Lepius color on brand palette.

rules
No

Lepius color on duotoned image.